advertising exposure


advertising exposure
1) рекл. рекламное покрытие* (термин используется в отношении конкретной фирмы и означает наличие на рынке рекламы товара данной фирмы)
2) рекл. рекламный контакт (аудио или визуальный контакт с рекламным сообщением одного человека или группы людей)
See:
3) рекл. = ad reach

Англо-русский экономический словарь.

Смотреть что такое "advertising exposure" в других словарях:

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • exposure — The vulnerability that is attached with an investment. There are different types of exposures that an investment may have, such as, currency exposure or economic exposure. For example, currency exposure is the proportion of your share portfolio… …   Financial and business terms

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • Exposure effect — The Exposure Effect (also known as the Mere Exposure Effect) is a psychological phenomenon well known to advertisers: people express undue liking for things merely because they are familiar with them. This effect has been nicknamed the… …   Wikipedia

  • Exposure Organisation Limited — Based in Haringey in north London, Exposure is a British charity which enables children and young people from all backgrounds, including disadvantaged groups and those from areas of deprivation, to participate and achieve their fullest potential… …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • exposure — noun 1) the exposure of the lizard s vivid blue tongue Syn: revealing, revelation, uncovering, baring, laying bare 2) exposure to harmful chemicals Syn: subjection, vulnerability, laying open 3) suffering from exposure …   Thesaurus of popular words

  • exposure — noun 1) suffering from exposure Syn: frostbite, cold, hypothermia 2) the exposure of a banking fraud Syn: uncovering, revelation, disclosure, unveiling, unmasking, discovery, detection 3) …   Synonyms and antonyms dictionary

  • Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… …   Wikipedia

Книги