Англо-русский экономический словарь.
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
exposure — The vulnerability that is attached with an investment. There are different types of exposures that an investment may have, such as, currency exposure or economic exposure. For example, currency exposure is the proportion of your share portfolio… … Financial and business terms
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Exposure effect — The Exposure Effect (also known as the Mere Exposure Effect) is a psychological phenomenon well known to advertisers: people express undue liking for things merely because they are familiar with them. This effect has been nicknamed the… … Wikipedia
Exposure Organisation Limited — Based in Haringey in north London, Exposure is a British charity which enables children and young people from all backgrounds, including disadvantaged groups and those from areas of deprivation, to participate and achieve their fullest potential… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
exposure — noun 1) the exposure of the lizard s vivid blue tongue Syn: revealing, revelation, uncovering, baring, laying bare 2) exposure to harmful chemicals Syn: subjection, vulnerability, laying open 3) suffering from exposure … Thesaurus of popular words
exposure — noun 1) suffering from exposure Syn: frostbite, cold, hypothermia 2) the exposure of a banking fraud Syn: uncovering, revelation, disclosure, unveiling, unmasking, discovery, detection 3) … Synonyms and antonyms dictionary
Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… … Wikipedia
